seo水平测试-我的笔记
1Which of the following is the least important area in which to include your keyword(s)?
下面哪个地方是重要性最小的包含关键词的地方
* Meta Description
* Internal Anchor Text
* Title
* Meta Keywords
* Body Text
答案： meta keywords 重要性最小。
2Which of the following would be the best choice of URL structure (for both search engines and humans)?
最好的链接结果 对SE和用户
* www.wildlifeonline.com/animals/crocodile
* www.wildlifeonline.com/category/277/article/563
* www.wildlifeonline.com/563
* www.wildlifeonline.com/O0665?id=563&cat=277
* text.wildlifeonline.com/category/crocodile
答案：第一个
*3When linking to external websites（外部网站）, a good strategy（策略） to move up in the rankings is to use the keywords you’re attempting（尝试） to rank for on that page as the anchor text of the external-pointing links. For example, if you were attempting to rank a page for the phrase “hulk smash” you would want to use that phrase（ 短语）, “hulk smash” as the anchor text of a link pointing to a web page on another domain.
对还是错
答案 是错
4Which of the following is the best way to maximize the frequency with which your site/page is crawled by the search engines?
如何加速SE来频繁更新收录你的网站？
* Increase your “crawl frequency” in Google’s Webmaster Central
* Submit your site through the search engines’ submission forms
* Frequently add new content
* Add a short “crawl delay” parameter to your robots.txt file
* Search for your website more frequently in the major engines
答案 是 经常增加新的内容
5 Which of the following is a legitimate technique to improve rankings & traffic from search engines?
下面哪个是合法的技术去提升排名和流量从SE
* Adding keyword-dense meta tags to each of your site’s pages
加入关键字密集meta标签你的每站点的页面
* Registering keyword-rich domains and replicating your site on each one
注册大量关键词丰富的域名然后复制网站内容到每个域名网站下
* Hosting your site on a “search engine optimized” web hosting platform
放置网站到”搜索引擎优化“平台
* Re-writing title tags on your pages to reflect high search volume, relevant keywords
重写标题标签页面中，以反映高搜索量，相关关键词
* Submitting your domain to the top 2000 search engines on the web
答案 是 re-writing title tags on your pages to reflect high search volume,relavant keywords.
6
Danny Sullivan is best known (in the field of web search) as:
danny sullivan是谁
* Google’s internal search marketing evangelist
* A journalist（记者） and pundit（学者） who covers the field（领域） of web search
* The recently-promoted CEO of Ask.com
* A nitpicky bastard that no one really likes
* The founder of the upstart search engine, Mahalo
答案 ： 记者学者 搜索引擎领域
*7Which of the following is the WORST criteria for estimating the value of a link to your page/site?
* The PageRank of the page in the Google toolbar
* The popularity of the domain on which the page is hosted according to Alexa
* The number and quality of other external links on the page
* The ranking of the linking page for its targeted keywords
* The inclusion of the page in the indices of the major search engines
以下哪项是最不标准估算值连接你的页面/网站？
*页面的PR在谷歌工具
*流行的域名上该页alexa
*数量和质量等外部链接页
*排名挂页，其针对性的关键词
*把网页内的指标主要搜索引擎
答案：alexa
8How can Meta Description tags help with the practice of search engine optimization?
description tags 对SEO实践的帮助是
* They help to tell the engines which keywords are most important on your page
告诉SE 关键词
* Trick question - meta description are NOT important
不重要
* They serve as the copy that will entice searchers to click on your listing
作为内容摘要，吸引搜索用户点击
* They’re an important ranking factor in the search algorithms
重要因素在排名算法中。
答案： 吸引用户点击作为内容摘要
9Which of the following content types is most easily crawled by the major web search engines (Google, Yahoo!, MSN/Live & Ask.com)?
更容易被爬行和收录
* XHTML
* Windows Media Player Files
* Executable Files (EXE)
* Flash Plugin Files (SWF)
* Java Applets
答案：xhtml
10 Which of the following sources is considered to be the best for acquiring competitive link data?
获取竞争链接数据
* Alexa
* Ask.com
* MSN/Live
* Yahoo!
* Google
答案YAHOO，YAHOO的链接检查工具真的很不错。
11Which of the following site architecture issues MOST impedes the ability of search engine spiders to crawl a site?
制约蜘蛛爬行的网站架构问题？
* Missing robots.txt file
* Dynamic pages with 2 or more variables in the URL string
* Pages that require form submission to reach database content
* Buying links from large text link networks
* Web pages that employ iFrames
答案 pages that require form submission to reach database content
12 hat is the generally accepted difference between SEO and SEM?
* SEM implies association with a traditional marketing company, while SEO is usually independent or unaffiliated with traditional marketing.
* No difference, they’re synonymous
* SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
* SEO tends to be a West coast term, SEM is more East coast.
* SEO refers to organic/natural listings while SEM covers PPC, or paid search
答案 3， SEO专注与自然搜索引擎排名，SEM包含各种网络营销手段
13Which of these is NOT generally considered to be a highly important factor for ranking for a particular search term?
* Keyword usage in the title tag of the page
* Link popularity of a page within the domain (internal link popularity)
* Quality and quantity of external links to the page
* Temporal relevance - the number and quality of links pointing to a page over a given time span
* HTML Validation (according to W3C standards) of a page
答案： W3C 并不是重要因素，其他几个却是重要因素：
1 标题中的关键字的使用
2 内部链接优化
3 外部链接的数量和质量
4 链接到一个页面的链接的质量和数量不要在短时间内突然增加或者突然大量减少。
14 When creating a “flat architecture” for a site, you attempt to minimize what?
* The amount of vertical scrolling necessary for navigation
* The number of links a search engine must follow to reach content pages
* The number of tabs/windows that open during normal navigation
* Number of colors used in the design
* The KB size of search-targeted pages
扁平结构网站
答案： 减少 SE 到达 内容页面所需要点击的链接次数
15 答案 长尾理论
16Which of the following is NOT a “best practice” for creating high quality title tags?
那一个不是 最好的 建立高质量 标题的方法
* Make sure the title is unique for every page
保证标题对每个网页的唯一性
* Write compelling（吸引人的） copy（副本） that encourages（鼓励） users to “click” your listing
* Limit the tag to ~65 characters, including spaces
限制字符数 65个包括空格
* Include an exhaustive（详尽的） list of keywords
答案 自然是 最后一个
17 标题字符数 当然是英文SEO的限制，65个
18 sitemap的重要性
帮助SE更多更好的收录网页
21
Why are absolute (http://www.mysite.com/my-category)URLs better than relative (”/my-category”) URLs for on-page internal linking?
为什么内部链接中绝对地址比相对地址要好
* Search engines can’t spider relative URLs
* You get keyword weight out of the domain name in the URL
* When scraped and copied on other domains, they provide a link back to the website
上面这个就是答案：
当被复制转载到其他网站的时候，就可以提供一个有效的反向链接
* They provide more keyword context for search engines judging internal links
* They’re filled with vodka
#22 How can you avoid the duplicate content problems that often accompany temporal pagination issues (Where content moves down a page and From page to page, as is often seen in lists of articles, multi-page articles and blogs)?
Correct Answer: Add a meta robots tag with “noindex, follow” to the paginated pages
23 更新网站的结构 后者更换网站程序 或者更换域名后 ，要保证原来被收录网页仍然能够有效访问
USE 301
24
When you have multiple-pages targeting the same keywords on a domain, which of the following is the best way to avoid keyword cannibalization?
* Remove the duplicate keywords from the Meta Keywords tag on the less important pages
* Restrict search engine from crawling/indexing any of the less important pages
* Place links on all the secondary pages back to the page you most want ranking for the term/phrase using the primary keywords as the anchor text of those links
* Increase the keyword density on the most important page to be greater than that of the other pages
多个页面都是类似或者相同关键字，如何处理
答案：3 把重要页面的链接放到不是特别重要的页面里面，用主要关键字做锚链接到主要页面
25The de-facto version of a page located on the primary URL you want associated with the content is known as:
* Preferential Version
* Home Page
* Empirical Version
* Heretical Version
* Canonical Version
答案Canonical Version
26
Which domain extensions are more often associated with greater trust and authority in the search engines?
* .org and .net
* .gov, .edu, and .org
* .mobi and .info
* .com and .net
* .edu, .mil and .gov
.edu, .mil and .gov
27High quality links to a site’s homepage will help to increase the ranking ability of deeper pages on the same domain.
* TRUE
* FALSE
答案：是
28#28 The practice of showing one version of content on a URL to search engines, and another, different version to human visitors of the same URL is known as?
Correct Answer: Cloaking
As WebmasterWorld notes, this practice is called cloaking.
29Which HTTP server response code indicates a file/folder that no longer exists?
* 500
* 300
* 404
* 401
* 301
404 W3C标准
30
Spammy sites or blogs begin linking to your site. What effect is this likely to have on your search engine rankings?
* It will boost your rankings at Live/MSN, keep them the same at Yahoo! and lower them in Google as the three engines treat spammy links in different ways
* A very slight positive effect is most likely, as search engines are not perfectly able to discount the link value of all spammy sites
* It may negatively affect your rankings as search engines associate your site with bad neighborhoods on the web
* No effect - the search engines discount all spammy sites from passing link value, but do not penalize sites for receiving these links
答案 2
#31 A link From a PageRank “3″ page (according to the Google toolbar) hosted on a very strong, trusted domain can be more valuable than a link From a PageRank “4″ page hosted on a weaker domain.
Correct Answer: TRUE
#32 What’s the largest page size that Google’s spider will crawl?
Your Answer: No set limit exists - Google may crawl very large pages if it believes them to be worthwhile
Correct Answer: No set limit exists - Google may crawl very large pages if it believes them to be worthwhile
文件的大小只是考虑用户的可用性。SE是通过内容是否有价值来判断
33Is it generally considered acceptable to have the same content resolve on both www and non-www URLs of a website?
* No, this may cause negative indexing/ranking issues
* Yes, the search engines recognize they’re the same thing
答案是：NO，
如果搜索引擎 通过WWW 和没有WWW分别 INDEX了 部分页面 会有复制页面问题。
还会降低域名的反向链接数量和质量。
当然 如果WWW 可以访问 -WWW也可以访问。但是 搜索引擎只通过 WWW来 INDEX 也是没有问题的。
GG的站长工具里面有这个功能的。
34
Which HTTP server response code indicates a page that has been temporarily relocated and links to the old location will not pass influence to the new location?
* 311
* 304
* 301
* 500
* 302
答案是 302
35 Which of these is least likely to have difficulty ranking for its targeted terms/phrases in Google?
* An old domain transferred to a new registrant and repurposed
* An established domain moving to a newly registered domain
* An old, established domain whose content appears in indexable format on many other old, established domains
* A new domain that has received significant buzz and attention in the online and offline media, along with tens of thousands of natural links
* A brand new domain that quickly buys a large number of links from a link broke
正确答案：4
What is the advantage of putting all of your important keywords in the Meta Keywords tag?
* It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
* There is no specific advantage for search engines
* You have to have a term in Meta Keywords in order to bid for AdWords to that page
* They will be bolded in searches for that term
* Your competitors will be able to see what search terms you’re targeting
答案是：没有用
37Which of the following link building tactics do search engines tacitly endorse?
* Buying links from link brokers & networks
* Link building via general, webmaster-focused directories
* Viral content creation & promotion
* Renting pages from trustworthy domains and placing links on them
* Reciprocal link exchange programs
答案：3，其实也就是我们经常所说的软文，也就是说各大搜索引擎对软文是认可的，其他的 像 购买链接 开放式目录提交链接 租网页链接广告都不提倡， 交换链接的 链接程序更是不好。
39Which of the following factors is considered when search engines assign value to links?
* The use of the rel=”high” tag to indicate that the link’s value should be larger than other links on the page
* The visual appearance of the link using external CSS files
* The date/time the link was created and the temporal relationship between that link’s appearance and other time-sensitive criteria
* A footnote at the bottom of the page referencing the link and indicating whether it is an editorial endorsement
* The use of a proper link title in the HTML tag of the link, matching the anchor text of the link
答案：3
40There is no apparent search engine rankings benefit to having a keyword-matched domain name (eg www.example.com for keyword “example”).
Correct Answer: FALSE
41
If you want a page to pass value through its links, but stay out of the search engines’ indices, which of the following tags should you place in the header?
* Use meta robots=”noindex, nofollow”
* Use meta robots=”noindex, follow”
* Use meta robots=”index, nofollow”
* Use meta robots =”index, follow”
* Use meta robots=”autobot, decepticon”
答案 2
42Which of these factors is LEAST likely to decrease the value of a link?
* The link exists on a page that is not indexed
* The link contains the tag - rel=”nofollow”
* The linked-to and linking sites are both registered to the same company/individual
* The linked-to domain has a link somewhere that points at the linking domain (each domain link to pages on the other’s site)
* The linked-to and linking sites are both hosted on the same IP address
Correct Answer: The linked-to domain has a link someWhere that points at the linking domain (each domain link to pages on the other’s site)
#43 Which of the following is a requirement for getting in the Google Local listings?
Your Answer: Registering the site with Google’s Webmaster Tools program
Correct Answer: A physical mail address in your claimed location
44
When is it advisable to leave the meta description off of a page?
* When you don’t want people to know what the page is about
* When a large amount of pages exist and the options are between using a single meta description for all of the pages vs. leaving them with none at all
* When you’re not sure what to write
* When the page is targeted to so many keywords that writing a meta description might hurt the click-through rate from the search results
* When the page is very focused toward one keyword, and a description wouldn’t help.
45
A domain will not be hurt by having a penalized site or page 301′d to it.
* TRUE
* FALSE
答案是 TURE
Question 47/75
Which of the following strategies is the best way to lift a page out of Google’s supplemental index?
* Link to it internally from strong pages
* Submit a reinclusion request
* Change the last-modified date so it looks like it was recently updated
* Increase relevant keyword density on the page
答案1
#48 Which of the following is NOT speculated to be a contributing factor in achieving “breakout” site results in Google?
A sample of “breakout” results for the query, Comedy Central, at Google
Correct Answer: Having an active AdWords campaign
#49 Which of the following is the best method to insure that a page does not get crawled or indexed by a search engine?
Correct Answer: Restrict the page using robots.txt
#50 If you want to rank for a country specific TLD/Top-Level-Domain extension (such as Yahoo.jp or Google.ca) which of the following is NOT important?
Correct Answer: Linking out only to other sites with the targeted TLD extension
#51 Which of the following CANNOT get you penalized at the major search engines?
Correct Answer: Using “nofollow” internally on your site to control the flow of link juice
#52 Which of the following directories had its ability to pass link value removed?
Correct Answer: www.bluefind.org - The Bluefind Web Directory
Only BlueFind suffered this penalty - having had its ability to pass link value removed by Google, ostensibly for “selling PageRank.”
#53 Which of the following is an acceptable way to show HTML text to search engines while creating a graphical image to display to users?
Correct Answer: CSS image replacement - create a rule in the CSS file that replaces the text with an image based on a given class
For high-volume search phrases, the Search Engines usually will not differentiate between singular and plural versions of a term (eg “cell phone” vs. “cell phones” or “bird feeder” vs. “bird feeders”).
* TRUE
* FALSE
答案是 错
#55 If your site is ranked in the #1 organic position for a given query, advertising in the top paid position for that search result will generally not produce an additional volume of search traffic.
Correct Answer: FALSE
56What’s likely to happen if multiple accounts on a single IP address vote up a story at Digg in a short time period?
* Nothing special, just more Diggs
* Your story will be buried
* You’ll automatically be grouped together into a friend network
* Your accounts will be suspended
Correct Answer: Your accounts will be suspended
#57 Let’s assume that you’re running SEO for an auction website with many listings, sorted by categories and subcategories. To achieve the maximum search engine traffic benefit, what should you do with individual product/auction pages after the auction has expired and the product is no longer available?
Correct Answer: 301 redirect them to the most appropriate category page associated with the product
#58 Which factor is most likely to decrease the ranking value of a link?
Correct Answer: Comes From a page with many reciprocal and paid links
#59 Which of the following search engine and country combination does not represent the most popular search engine in that country?
Correct Answer: Japan / Yahoo
#60 Where do search engines consider content inside an iFrame to be located?
Correct Answer: On the source page the iFrame pulls from
#61 If the company you buy links From gets “busted” (discovered and penalized) by a search engine, the links you have From them will:
Correct Answer: Stop passing link value
#62 Which of these queries would not have an “Instant Answer” or “Onebox Result” on Google?
Answer: Best Chinese Restaurant in San Francisco
#63 Which major search engine serves advertising listings (paid search results) From the PPC program of one of the other major engines?
Correct Answer: Ask.com
64 复制内容 不只是网站外 网站内也存在同样的问题
65
#65 Links From ‘noindex, follow’ pages are treated exactly the same as links From default (’index, follow’) pages.
Correct Answer: TRUE
#66 Which metric is NOT used by the major search engines to measure relevance or popularity in their ranking algorithms?
Correct Answer: Keyword density in text on the page
#67 If they have the same content, the Search Engines will consider example.com/avocado and example.com/avocado/ to be the same page.
Your Answer: TRUE
#68 Which Search Engines currently allow the ‘nocontent’ attribute?
Correct Answer: Yahoo!
#69 In which of the following countries does Ask.com have the most significant percentage of search engine market share?
Correct Answer: United States
#70 For search engine rankings & traffic in Google & Yahoo!, it is generally better to have many, small, single topic focused sites with links spread out between them than one, large, inclusive site with all the links pointing to that single domain.
Correct Answer: FALSE
#72 The linkfromdomain operator displays what information and is available at which search engine(s)?
Correct Answer: Data on what websites are linked-to From a given domain - available at MSN/Live only
As can be seen here, Microsoft/Live is the only engine to provide the command and it shows what pages are linked-to by a given domain.
#73 Which of the following social media websites is the least popular (as measured by active users & visitors)?
Your Answer: Wikipedia
Correct Answer: Newsvine
Tags: seo技术, Uncategorized, 实例